Boss Ladies

Boss Ladies | Taylor Sterling


Taylor Sterling on The Refined Woman / Photos Emily Scott

Taylor Sterling / Boss Ladies on The Refined Woman

Photos C/O: Emily Scott

Growing up I really wanted to be
I thought I wanted to be a Marine Biologist until I realized I was afraid of diving into the ocean.  I also wanted to be a journalist, casting director, and graphic designer.

My most-used emojis are
The Gold Shining light (three stars) – It’s very Glitter Guide and really works for so many things.
Kissy heart winky face
Heart Eyes
Frustrated face – that gets used daily, for sure

I don’t know how I ever lived without
VSCO Cam. Em showed me to how to use their grid to plan my Instagram photos and it’s been helpful in curating a more beautiful feed.

One thing people don’t know about me is
I am extremely addicted to chapstick. I carry it with me everywhere and apply it every 20 minutes. It’s a sickness.

My real life hero is 
My mother is one amazing lady and she’s a real go-getter. She’s taught me the value of hard work. My grandmother on my mother’s side is a true matriarch. She’s been a caregiver for as long as I can remember and has lost three sons over the past 20 years. I can’t imagine how she stays so strong.

Taylor Sterling / Boss Ladies on The Refined Woman

What I love about my work is
How creative I get to be. This industry is constantly evolving and you have to evolve along with it. It makes you push hard to standout and do creative work. I also love inspiring other people — giving them that jolt to do something for others or themselves is very rewarding.

The hardest thing about my work is
Juggling a billion things. I never realized the scope of what would go into running a site like Glitter Guide and turning it into a business. I have to wear so many hats and I always feel like I am failing at something, not getting enough done, or figuring out how to deal with something I’ve never had to encounter before. It’s challenging but in the best way.

How I got started with my current career
I got started in 2008, using a platform called Polyvore. I discovered blogs and immediately wanted to make my own. I launched Sterling Style in 2009, which was a mix of lifestyle and fashion blogging. I did that for a few years while I worked full-time as a recruiter. Then I got the idea for Glitter Guide in 2010. I wanted to create a site that was more like a magazine. I was laid off in 2010 and it was the perfect excuse to launch Glitter Guide and see if I could pull it off. I quit Sterling Style around 2012 and decided to focus solely on Glitter Guide.

The dumbest thing I did when I was starting out
I still do so many dumb things. It’s how you learn and grow. I have had my fair share of horrible outfits and poses that still exists out there on the Internet. So cringe worthy!

My typical day looks like 
I usually wake up at around 6am when my daughter does. I take her to school and then get back to my office around 8:30am. Then it’s a mix of emails, invoices, planning shoots, social media, etc.  I struggle with making time for myself. If I am lucky I take my dog for a walk, get to the gym, take a meeting. I typically stop working by 4pm when I get my daughter. However, I often work from my phone throughout the rest of the evening.

Taylor Sterling / Boss Ladies on The Refined Woman


I used to think success meant
Meeting certain income levels or traffic levels online.

My current definition of success is
Being happy. That’s it. If I am unhappy then I am not successful. Being a mom and a business owner is very challenging. However, if I feel like I’m trying hard and doing my best than that is enough.

An example of when I had to push through my insecurities
I feel like I have to do this quite often. I don’t enjoy talking about myself, so I tend to say no to a lot of events and speaking engagements. I’m trying to push myself to do those things more and share my experiences with others.

I know my work/life balance is out of sync when 
I have a lot of anxiety and stress or feel like I want to go give up. Sometimes it can be so much to handle. I feel like I am a failure. Luckily, I have a great support system and I make sure to sleep on the feelings and get out and exercise when I feel that way. Usually I turn around and feel inspired by it. I try to turn it into a wake-up call.

Taylor Sterling / Boss Ladies on The Refined Woman

The last time I created something I was proud of 
Last year I got to create a rug with Lulu & Georgia. It was a fantastic opportunity and I felt privileged to be asked. I used my daughter as my inspiration and made a fun, colorful rug that I named after her. I’m thrilled when I see it in people’s homes. “Elodie Rug

I wish I could tell my younger self
Stop trying to figure out what your career would be. I agonized for years about what I was “supposed” to do. I always felt like I was in the wrong profession, like I was not acting out on my calling — although I never knew what that calling was! I realize now that you need to try different things, meet different people, and grow in order to know what’s going to be the best career for you.

The legacy I hope to leave is
That I was always there for my friends and family. I also want to be remembered for being a fearless re-creator. Always challenging myself to evolve with time, and age in a creative and inspiring way.



3 comments on “Boss Ladies | Taylor Sterling”

  1. I needed this one today, Taylor! Your vulnerability despite the visually perfect world you create with GG is especially refreshing and powerful. I’ve been looking for that dream career my whole life and only recently realized I’m never going to get “there” one day and be done. We are always evolving and growing into ourselves. You do it with such grace. XO

  2. Love this interview! As a girl who dreams to own her own business, it’s very inspiring to know that despite all of the challenges of owning your own business, it’s rewarding and brings true happiness in the long run even with lots of hard work and sweat. And the fact that she has a family and a young daughter, and almost 2 babes to take care of!

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